2010 in review

January 2, 2011 at 11:42 am | Posted in Uncategorized | 1 Comment
Tags: ,

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Fresher than ever.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 3,000 times in 2010. That’s about 7 full 747s.

In 2010, there were 23 new posts, growing the total archive of this blog to 37 posts. There were 75 pictures uploaded, taking up a total of 9mb. That’s about 1 pictures per week.

The busiest day of the year was April 7th with 32 views. The most popular post that day was OneNote in the Cloud.

Where did they come from?

The top referring sites in 2010 were 74.125.155.132, mobilenoter.com, ifreestores.com, iheartonenote.com, and stumbleupon.com.

Some visitors came searching, mostly for onenote iphone, iam governance, one note iphone, motorola5200, and mobilenoter.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

OneNote in the Cloud September 2009
12 comments

2

OneNote, iPhone and Wi-Fi January 2010
8 comments

3

Send Back Pictures to OneNote January 2010

4

1st Impressions – IBM and IAM Governance August 2009
1 comment

5

OneNote to go … September 2009
2 comments

Social Media and Me – It’s Good to Talk

July 7, 2010 at 12:17 am | Posted in Social Networks | 4 Comments
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It’s now just about a month since I started my new job. It’s been 10 years since the last time I was the newbie and I’d forgotten quite how hard it can be. It’s like joining a school part way through the term. Everyone else already has their friends, so you hop around on the edge of the group, desperately hoping to get noticed. Actually, a contact on Twitter introduced me to a current employee at the new company. They then passed my name (and Twitter account) on to others. So, on Day 1, I had at least a few people to turn to for advice.

Actually, my new employer is very supportive of social media. The corporate guidelines on use of these technologiess are often cited as an excellent model for others to follow. In my last blog post, I looked back on how I’ve used blogging as the heart of my marketing effort during my foray into the world of independent consulting. This time, I want to look at what I’ve learned about the art of creating and maintaining a network of contacts. After all, it’s of limited use creating interesting and thought-provoking content, if you can’t reach a pool of like-minded individuals who might like to read it.

Beating Dunbar’s Number

Dunbar’s Number is a well-known concept in anthropology, which states that an individual can only maintain strong stable relationships with around 150 people.  The number is held to be a function of the size of the neocortex, a theory tested by comparing the social groupings of other primates.  Some people claim that any group loses cohesion and eventually its identity when its size exceeds Dunbar’s number.   Others suggest that the rise of social networks allows us to comfortably exceed this limit.  Maybe it’s because the software tools to hand act as a “force multiplier”.  An alternative view, which I described in an earlier blog post, holds that social networks bring benefit through weak associations.  This view is eloquently described in “Throwing Sheep in the Boardroom” by Matthew Fraser and Soumitra Dutta.  So, how does this apply to me?  I’ve been slowly building my online network of contacts since 2005.  Let’s start by taking a look at each of the social networks I subscribe to and how they fit into my overall plan:

LinkedIn: Joined February 2005

This was my first foray into social networking, prompted by an invitation from a colleague.  I now have a network of around 250 contacts and for each of them I can claim that they’re people I’ve worked with (colleagues, business partners) or worked for (clients) over the years.  LinkedIn is by far the most valuable source of contacts.  In fact, my current job and another senior role that I declined at around the same time, both arose from LinkedIn.  I find the groups very helpful as a way of finding and contributing to “communities of interest”, keeping me in touch with what people are thinking in my particular specialisation.

Twitter: Joined March 2009

My original idea in joining Twitter was to see if it could be a useful way of staying in touch.  At the time I was a member of a small team all based in different countries and it was difficult to know where others were and what they were doing.  Our employer didn’t allow instant messaging on the corporate Blackberry (those were the days before I discovered iPhone).  Nowadays, I use Twitter far more to listen to others, all experts in fields peripheral to mine and occasionally to chip in with my ideas.  I also of course make use of its reach to notify new blog posts, articles and so on.


Plaxo: Joined April 2009

I was invited to join Plaxo by one of my LinkedIn colleagues.  I’ve never really explored it very much and only have a handful of contacts.  I don’t see any unique capabilities, so this would be a good candidate for culling.


XING: Joined April 2009

This is the same story as with Plaxo.  Xing is very popular in Germany and I was invited to join by a German colleague.  Again, I can’t find any unique proposition and I haven’t put much effort into building a contact base.


Naymz: Joined October 2009

Naymz is a a network for which I had high hopes.  While offering the same sort of capabilities as similar business-oriented social networks, it introduced two significant concepts.  The first is an effort to verify identity when you enrol.  Sadly, the main means of doing this is only available in the US.  The second is encouraging your contacts to rate their relationship with you against a number of simple questions.  From these responses, the site calculates a “reputation score”.  The responss you receive are weighted by the reputation scores of those you connect to.  This seems to me to be a perfectly reasonable objective, when you’re trying to locate someone to help with your business.  Naymz trawls your other contact lists and sends out invites.  After an initial flurry of interest, the site seems to have lost impetus.  In fact, a number of my contacts have left the site altogether.


Facebook: Joined April 2010

I always said that I wouldn’t join Facebook – it’s an age thing I suppose, being firmly placed in the middle of that thundering herd, labelled the Baby Boomers.  Eventually, I created an account and profile, in order to help someone out in connecting to Facebook from (I think) Tweetdeck.  Again, I’ve made not too much effort to add contacts, but I do find it helpful for keeping in touch with family and also friends from my running club.  There’s a little overlap with my business contacts, but largely I keep the two groups separated.


Google Buzz: Joined May 2010

This was my most recent foray.  Again, my curiosity was piqued when both Tweetdeck and ping.fm announced support.  However, having signed up, again it showed very little in the way of interesting functionality and – given that I’m not a GMail user – I found few people to follow.  I read the other day that Google are about to start again, building a new social network.  I can’t in all conscience blame them.

Across all these networks, I have a total network of something like 300 unique contacts, but frankly, most of the benefit comes from LinkedIn and (more recently) Twitter.  Do I really need to maintain so many networks?  There’s a significant amount of work involved in maintaining a consistent profile across all the platforms and in applying status updates to them all.  This latter can be to a degree automated, as I described earlier, using combinations of Twitterfeed (or Hootsuite) and ping.fm.  However, I’ve noticed a trend amongst my contacts to decrease the number of networks they frequent  as well as the number of contacts they retain on each:

  • Social media expert Joanne Jacobs announced on Twitter that she intended blocking followers who make no significant contribution to the discussion;
  • One of my Facebook contacts announced that he would be “culling” contacts from his friends list – again the reason he cited was a failure to engage;
  • I have noticed regular emails from the Naymz network, informing me that contacts have left my reputation network.  Investigation reveals that these contacts have in fact left the Naymz site altogether.
  • Social media wizard and fellow IBMer Andy Piper commented on Twitter that, while he supports the BCS plans for modernisation, he’s bitterly disappointed in the Society’s attempts to build a members’ network, without much of the functionality we expect in social networks and with no provision to integrate with other widely used platforms.

Protecting your Investment
It’s taken me 5 years and a lot of effort to build and refine my social network. As I’ve said above it has real, proven value to me, so why would I risk that investment? All that data is stored on other people’s servers, somewhere in the cloud. Since I don’t generally pay for this service, I’m surely not entitled to expect a service level beyond “best efforts” in the event of a disaster.

So how should I go about protecting this valuable asset? There are a number of services available, both paid and free, to backup one or more of your social network accounts. I’m currently trialling a free service from Backupify.  This allows me to schedule daily backups of (thus far) Twitter, Facebook and Flickr. I’d love to use this service for LinkedIn as well, but the site tells me that the authors have been refused access to the LinkedIn APIs. Why on earth do that? I raised a support ticket on LinkedIn asking them to co-operate with Backupify and received an answer that it would be considered of other users ask for the same thing. If you try Backupify and like it, then you know what to do.

One question that comes to mind is “what if I need to restore my data?”. It seems to me that this is always going to be a manual process. In the case of Twitter, there’s no way of re-inserting tweets into the public feed. So, Backupify collects all your Twitter data into a PDF report. If needed, you could then re-follow those you followed before and perhaps notify your followers of your new user name.

In my last post on this topic (for now, at least), I’ll look at reputation management and how to avoid to avoid a sense of doom when an interviewer says those awful words …

“We googled you.”

Postscript

While writing this post, I decided to preview what I’d done to check the layout. What I actually managed to do was to hit “publish”. No problem, I just trashed the post and started again. Unfortunately, WordPress had already sent the URL to Twitter. As a result, some people will have been rewarded with the notorious “Error 404” when they clicked on the link. This is because of the automatic “publicise to Twitter” widget. As a precaution, I’ve disabled the widget, so that Twitter and the other social networks will be updated through Twitterfeed and ping.fm after a short delay-enough to allow a change of mind. Once again, apologies for the annoying error. No excuses, it was all my fault!

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